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English Language School and Business English College - learn Engish in England with BBSI
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Diploma in Marketing, Advertising & Public Relations


Bournemouth Business School International (BBSI), a highly-accredited business school and English language college in Britain, offers international students the opportunity to study English in Britain while also studying the concepts and acquiring the skills required for a career in marketing and business.

Our Diploma Course in Marketing, Advertising & Public Relations comprises 30 lessons (22.5 hours) weekly and is of 36 weeks duration.  Students who study our courses in Marketing, Advertising & Public Relations can prepare for up to 3 different University of Cambridge ESOL qualifications: the First Certificate in English (FCE) , the Certificate in Advanced English (CAE) , or the Business English Certificate (BEC) .   Alternatively, students can opt to join our ongoing weekly English Language Workshop (ELW) at a language level to suit their needs.  Moreover, students who complete either the Higher-Certificate or Diploma options will gain an additional NCFE award.  The course is conducted around a busy social and activity programme.
 
The Diploma course provides participants with a thorough grounding in business English and incorporates the full syllabus in Marketing, Advetising and Public Relations.

Course Outline:
Minimum English Entry Level. IELTS 5.0 (Intermediate)
Course Duration. 36 weeks
Course Code. DMP
Main Course Entry Dates. September, January, April or July. (term dates 2010).
Lessons Weekly. 30 (each of 45 minutes´ duration)
Minimum Age. 17 years
Course Structure & Content
Term 1
20 lessons weekly in Communication & Business Skills
10 weekly lessons in English Language 
       (selected from one of the following options):
                   * preparation for the University of Cambridge FCE 
                   * preparation for the University of Cambridge CAE
                   * preparation for the University of Cambridge BEC
                   * English Language Workshop (ELW)
Terms 2 & 3
20 lessons weekly in Marketing, Advertising & Public Relations 
10 weekly lessons in English Language 
       (selected from one of the following options):
                   * preparation for the University of Cambridge FCE 
                   * preparation for the University of Cambridge CAE
                   * preparation for the University of Cambridge BEC
                   * English Language Workshop (ELW)
Awards
BBSI Higher-Certificate in Marketing, Advertising & Public Relations 
NCFE Certificate in Marketing, Advertising & Public Relations 
NCFE Certificate in Communication & Business Skills 
Optional Examinations+
University of Cambridge FCE (examination dates)
University of Cambridge CAE (examination dates)
University of Cambridge BEC (examination dates)
Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics:  

      Marketing & the Environment
            *  nature of marketing
            *  global environment
            *  macroeconomic situation
      Customer Behaviour
            *  how consumers & organisations act
            *  customer responses
            *  trends & patterns      
      Market Research
            *  research methods & theories
            *  surveys & results
            *  information systems
      Nature of Markets
            *  segmentation, targeting & positioning
      Product Management
            *  product development
            *  brand management
            *  service management
      Pricing Strategy
            *  supply & demand
            *  market/cost
      Distribution Management
            *  channels
            *  logistics
            *  retailers
            *  wholesalers
            *  e-business 
      Mass Communication Techniques
            *  promotional mix
            *  advertising
            *  sales promotions   
            *  public relations
            *  sponsorship
            *  exhibitions
      Direct Communication Techniques
            *  personal selling
            *  sales management
            *  direct & on-line marketing
      Marketing Management
            *  strategic management
            *  planning & control
            *  international marketing
            *  non-profit marketing
            *  current trends
Certificate, Higher-Certificate, University Foundation and Pre-Masters´ versions of the above course are also available.

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Diploma in Marketing, Advertising & Public Relations.

 Book this course on-Line.

The following diploma courses are also available at BBSI:
+ Examination fees for external examinations are not included in the BBSI course fees.