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Higher-Certificate Course in Marketing, Advertising & PR
Bournemouth Business School International (BBSI), a highly-accredited business and English college in Britain, offers international students the opportunity to learn English in Britain while also studying the concepts and acquiring the skills required for a career in marketing and business. Our Higher-Certificate Course in Marketing, Advertising & Public Relations comprises 30 lessons weekly, is of 24 weeks duration and is carefully designed to enable students at an Intermediate Level in English or above to gain a business qualification, while also gaining a certificate award from the NCFE national awarding body.
Students will develop competent business English and professional communication skills. Moreover, in the supplementary English-language elements of the course, students will have the option to study different English-language modules and prepare for up to 3 different University of Cambridge ESOL qualifications: the First Certificate in English (FCE)
, the Certificate in Advanced English (CAE) , or the Business English Certificate (BEC) . Alternatively, students can opt to join our ongoing weekly English Language Workshop (ELW) at a language level to suit their needs. The course comprises 30 lessons weekly and is conducted around a busy social and activity programme.
Study Options. There are 2 study options for this course. For those with a sound Upper-Intermediate level in English, we offer Study Option 1, which enables participants to develop their business and professional skills to a more advanced level of proficiency, while studying a more extensive range of specialised topics related to marketing, public relations and international business. However, for those students with a lower, Intermediate level in English who require more emphasis initially on developing their business English and professional communication skills prior to the introduction of more advanced marketing and business studies, we offer Study Option 2, which builds more gradually in professional intensity and specialisation.
Course Outline
Course Outline
Students will develop competent business English and professional communication skills. Moreover, in the supplementary English-language elements of the course, students will have the option to study different English-language modules and prepare for up to 3 different University of Cambridge ESOL qualifications: the First Certificate in English (FCE)
, the Certificate in Advanced English (CAE) , or the Business English Certificate (BEC) . Alternatively, students can opt to join our ongoing weekly English Language Workshop (ELW) at a language level to suit their needs. The course comprises 30 lessons weekly and is conducted around a busy social and activity programme. Study Options. There are 2 study options for this course. For those with a sound Upper-Intermediate level in English, we offer Study Option 1, which enables participants to develop their business and professional skills to a more advanced level of proficiency, while studying a more extensive range of specialised topics related to marketing, public relations and international business. However, for those students with a lower, Intermediate level in English who require more emphasis initially on developing their business English and professional communication skills prior to the introduction of more advanced marketing and business studies, we offer Study Option 2, which builds more gradually in professional intensity and specialisation.
Study Option 1
Designed for those students with a sound Upper-Intermediate level in English or above, Study Option 1 enables participants to develop their business and professional skills to a more advanced level of proficiency.Course Outline
Minimum English Entry Level. IELTS 5.5 (Upper-Intermediate)
Course Duration. 24 weeks
Course Designation. CMP 24
Main Course Entry Dates. September, January, April or July (term dates 2010)
Lessons Weekly. 30 (each of 45 minutes´ duration)
Minimum Age. 17 years
Course Structure & Content
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in English Language
(selected from one of the following)
* Preparation for the University of Cambridge FCE
* Preparation for the University of Cambridge CAE
* Preparation for the University of Cambridge BEC
* English Language Workshop (ELW)
Awards
BBSI Higher-Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
Optional Examinations+
University of Cambridge FCE (examination dates)
University of Cambridge CAE (examination dates)
University of Cambridge BEC (examination dates)
Course Elements. In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics.
* B2B & B2C marketing
* objectives & environment
* market research & data mining
* marketing mixsegmentation & buyer behaviour
* product & brand management
* new product development
* pricing strategies
* distribution channels
* advertising
* web based marketing
* personal selling
* public relations
* sales promotions
* relationship marketing
* global marketing management
* strategy & analysis
* customer services management
* franchising
* service marketing
* current perspectives in marketing
Study Option 2
For those with an Intermediate Level in English, Study Option 2 builds more gradually in intensity and specialisation and places more emphasis initially on developing English-language communication skills prior to the introduction of more advanced marketing and business studies.
Course Outline
Minimum English Entry Level. IELTS 5.0 (Intermediate)
Course Duration. 24 weeks
Course Designation. CMP 24
Main Course Entry Dates. September, January, April or July (term dates 2010)
Lessons Weekly. 30 (each of 45 minutes´ duration)
Minimum Age. 17 years
Course Structure & Content
Term 1
20 lessons weekly in Communication & Business Skills
10 lessons weekly in English Language (selected from one of the following)
* preparation for the University of Cambridge FCE
* preparation for the University of Cambridge CAE
* preparation for the University of Cambridge BEC
* English Language Workshop (ELW)
Term 220 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in English Language (selected from one of the following)
* preparation for the University of Cambridge FCE
* preparation for the University of Cambridge CAE
* preparation for the University of Cambridge BEC
* English Language Workshop (ELW)Awards
BBSI Higher-Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Communication & Business Skills (NQF Level 3)
Optional Examinations+
University of Cambridge FCE (examination dates)
University of Cambridge CAE (examination dates)
University of Cambridge BEC (examination dates)
Course Elements. In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics.
* B2B & B2C marketing
* objectives & environment
* market research & data mining
* marketing mixsegmentation & buyer behaviour
* product & brand management
* new product development
* pricing strategies
* distribution channels
* advertising
* web based marketing
* personal selling
* public relations
* sales promotions
* relationship marketing
* global marketing management
* strategy & analysis
* customer services management
* franchising
* service marketing
* current perspectives in marketing
Certificate, Diploma, University Foundation and Pre-Masters´ versions of the above course are also available.
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.
Download a PDF of the BBSI Higher-Certificate in Marketing, Advertising & Public Relations.
Book this course on-Line.
The following higher-certificate courses are also available at BBSI:
BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.
Download a PDF of the BBSI Higher-Certificate in Marketing, Advertising & Public Relations. Book this course on-Line.The following higher-certificate courses are also available at BBSI:
+ Examination fees for external examinations are not included in the BBSI course fees.
BBSI is licensed by the UK Border Agency (UKBA) under Tier 4 of the Points Based System.
Our UKBA Sponsor Licence Number is H0KMT5TH3. BBSI features on the UKBA website
at www.ukba.homeoffice.gov.uk as an 'A Rated' registered education provider.
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