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English Language School and Business English College - learn Engish in England with BBSI
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University Foundation in Marketing, Advertising & PR


Bournemouth Business School International (BBSI), one of the most highly-accredited business schools and English language colleges in England, offers international students the opportunity to study English in England while also studying marketing and business concepts, and acquiring the academic study skills required for undergraduate entry to a UK university degree programme.  Our University Foundation Course in Marketing, Advertising & Public Relations comprises 30 lessons weekly, and is carefully designed to enable students with an Intermediate level in English or above to prepare for university and also gain worthwhile business and marketing qualifications.  Depending on the study option selected, awards include either a BBSI Higher-Certificate or Diploma qualification, plus an NCFE Certificate award. 

Study Options.   For those with the requisite high-school grades and a sound Upper-Intermediate level in English, we offer a 24-week Higher-Certificate study programme in Marketing, Advertising and Public Relations that enables participants to develop their business, professional and academic skills to a more advanced level of proficiency in shorter time.  For those with an Intermediate level in English, however, we offer the 36-week Diploma study option, which builds more gradually in intensity and specialisation and places more emphasis initially on developing proficiency in academic English and study skills prior to the introdcution of more advanced marketing and business training.  The course syllabus includes extensive IELTS Examination Preparation  and Academic Study Skills .  The course is conducted around a busy social and activity programme.

UK University Placement Service.  While undertaking their university foundation course and acquiring the academic study skills necessary for university, students are provided with extensive counselling and guidance in all aspects of study at UK universities, and are given full assistance with the UK university application process. All Foundation students who successfully complete their course are assured of a university place prior to graduation from BBSI.

Both study options facilitate undergraduate entry to a UK university.  These courses meet the rigorous standards set by the national education standards agency, the National Qualifications Agency (NQF), and are considered notionally at NQF Level 3 within the British Government's National Qualifications Framework.  Successful students will therefore gain both BBSI and NCFE awards.

Study Option 1

The shorter, Higher-Certificate course, Study Option 1, is designed for those students with excellent High School grades and a sound Upper-Intermediate level in English.  The course is of 24 weeks duration.

Course Outline
Minimum English Entry Level.  IELTS 5.5 (Upper-Intermediate)
Course Duration.  24 weeks
Course Designation.  UMP 24
Main Course Entry Dates.  October, January, April or July (term dates 2010)
Lessons Weekly.  30 (each of 45 minutes´ duration)
Minimum Age.  17 years
Course Structure & Content
20 lessons weekly in Marketing, Advertising & Public Relations 
10 lessons weekly in Academic Study Skills & IELTS Examination Preparation
Awards
BBSI University Foundation Higher-Certificate in Marketing, Advertising & Public Relations
      (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
Optional Examination+
 
       IELTS [Academic]
Course Elements.  In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics: 
*  B2B & B2C marketing   
*  objectives & environment
*  market research & data mining   
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development  
*  pricing strategies
*  distribution channels   
*  advertising
*  web based marketing 
*  selling strategies & techniques
*  public relations   
*  sales promotions
*  relationship marketing  
*  global marketing management
*  strategy & analysis   
*  customer services management
*  franchising  
*  service marketing
*  current perspectives in marketing

Study Option 2

The longer, Diploma course, Study Option 2, is designed for those international students with sound High School grades and an Intermediate level in English, who require more emphasis initially on developing their business English and professional communication skills to Upper-Intermediate Level prior to the introduction of more advanced business training. The course is of 36 weeks duration and builds more gradually in intensity and specialisation.

Course Outline
Minimum English Entry Level.  IELTS 5.0 (Intermediate)
Course Duration.  36 weeks
Course Designation.  UMP 36
Main Course Entry Dates.  October, January, April or July (term dates 2010)
Lessons Weekly.  30 (each of 45 minutes´ duration)
Minimum Age.  17 years
Course Structure & Content
Term 1
20 lessons weekly in Communication & Business Skills 
10 lessons weekly in Academic Study Skills & IELTS Examination Preparation
Terms 2 & 3
20 lessons weekly in Marketing, Advertising & Public Relations
10 lessons weekly in Academic Study Skills & IELTS Examination Preparation
Awards

BBSI University Foundation Diploma in Marketing, Advertising & Public Relations 
      (NQF Level 3)
NCFE Certificate in Marketing, Advertising & Public Relations (NQF Level 3)
NCFE Certificate in Communication & Business Skills (NQF Level 3)

Optional Examination+
   
      IELTS [Academic]
Course Elements. In addition to providing a thorough and comprehensive grounding in English-language and business communication skills, the syllabi for our various courses in Marketing, Advertising and Public Relations incorporate all or some of the following specialised topics: 
*  B2B & B2C marketing   
*  objectives & environment
*  market research & data mining   
*  marketing mix
*  segmentation & buyer behaviour
*  product & brand management
*  new product development  
*  pricing strategies
*  distribution channels   
*  advertising
*  web based marketing 
*  selling strategies & techniques
*  public relations   
*  sales promotions
*  relationship marketing  
*  global marketing management
*  strategy & analysis   
*  customer services management
*  franchising  
*  service marketing
*  current perspectives in marketing
Certificate, Higher-Certificate, Diploma and Pre-Masters´ versions of the above course are also available.

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice. Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.