Summer Course in Marketing & Business Skills

Course Duration.  2-12 weeks

Minimum English Entry Level. IELTS 5.0 (Intermediate)

Course Designation. MKS

Entry Dates.  Entry to this flexible course is weekly from July to September 2010. 
The first entry date for 2010 is 05 July and the last entry date is 13 September.

Minimum Age. 17 years

Award.  BBSI Certificate in Marketing & Business Skills

Course Structure & Content.  Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable students to develop appropriate business vocabulary and those professional skills and professional communication skills related to marketing.  The course combines current marketing issues with targeted case studies.

Marketing Components

   Distribution Management
      *  channels
      *  logistics
      *  retailers
      *  wholesalers
      *  e-business

   Mass Communication Techniques
      *  promotional mix
      *  advertising
      *  sales promotions
      *  public relations
      *  sponsorship
      *  exhibitions

   Direct Communication Techniques
      *  personal selling
      *  sales management
      *  direct & on-line marketing 

   Marketing Management
      *   stategic marketing
      *  planning & control
      *  international marketing
      *  non-profit marketing
      *  current trends 

Business Skills Components.  The business skills components provide additional professional skills practice, which are aimed at developing more effective communication skills for the business environment.  The teaching materials are largely authentic and are based on real-life case studies. Designed to build confidence through activities such as discussions, role-play and simulations, the skills covered each week will be selected from the following:

   Writing 
      *  e-mail
      *  letters & memos
      *  action minutes
      *  effective reports
      *  effective CVs business 
      *  profiles & structure 
      *  organograms 

   Presentations 
      *  effective openings
      *  structure & delivery
      *  dealing with questions
      *  using visual aids
      
   Meetings 
      *  planning, organising & setting targets 
      *  facilitating meetings
      *  handling discussions
      *  achieving consensus
      *  networking & building relationships

   Telephoning 
      *  taking & leaving messages
      *  making arrangements
      *  checking, clarifying & problem solving 
      *  teleconferencing 
      *  customer support 
      *  making enquiries
      *  formal & informal conversations

   Negotiating 
      *  bidding & bargaining
      *  win-win & closing

      *  diplomatic language

      *  tactics

      *  making a proposal

  Course Objectives

*  to develop confidence & fluency in the language beyond Intermediate level
*  to build appropriate vocabulary in the fields of marketing, advertsing & public 
      relations
*  to develop a practical, professional understanding of marketing, advertsing 
      & public relations
*  to develop understanding of current theory & practice within the business 
      sector
*  to provide a practical business communication skills programme relevant to 
      the modern working enviroment

Learning Outcomes  

Students with good attendance and who complete all class work and self study assignments will be able to function effectively in English in a professional business environment, and will have acquired a sound knowledge and understanding of marketing and its associated skills.

Course Fees

 

      MKS - £265.00 weekly

BBSI courses are carefully designed and structured at different language levels to enable international students to develop all 4 English language skills simultaneously, while developing their professional communication skills and professional knowledge in academic, vocational or professional context, in the specialised subject of their choice.  Students therefore have the flexibility to focus on either academic or vocational progression, depending on their personal training needs and particular learning objectives.

 Download a PDF of the BBSI Summer course in Marketing & Business Skills.

 Book this course on-Line.

The following summer courses are available at BBSI:

• General English
• Academic English & IELTS Examination Preparation
• General English, Computing & IT Skills
• Communication & Business Skills
• International Business English
• Management
• Management & Business Skills
• Marketing
• Finance
• Finance & Business Skills
• Hospitality & Tourism
• Hospitality, Tourism & Business Skills
• Legal Studies
• Legal Studies & Business Skills